Juicy Couture is an American fashion brand known for its youthful, fun, and glamorous style. Viva La Juicy Neon is a vibrant, energetic version of the original Viva La Juicy, offering a fruity and floral scent with tropical notes of wild berries, mandarin, and a touch of jasmine. The fragrance is bright and fresh, perfect for lively, confident women who love bold and playful scents.